Vendor Lock-In is a real problem appearing in any acquisition project for a business CRM solution. Inevitable, the dependency of the provider appears, but there are different degrees of this. Maximum dependence appears when the client asks for a fully customized solution, developed especially for the company where it is implemented. If you change the provider, you will have a major problem. An average degree of dependency appears when the clients look for “on the shelf” solutions. Those are semi-standardized, meaning that some of the tasks must be made by the provider, but the client can also manage a part of the activity himself.
However, even in this case, some personalization features can change the product completely. In this situation, a difference must be made between a Small Business CRM with a single distributor and another one available through a network. This is the happiest case, as it offers an alternative to services. The products have similar functionalities, but the difference is made by services. A solution with a unique distributor connects the client with the respective company, so changing the provider usually means to change the CRM.
It is important for the companies to be able to change the provider whenever it is required. For a small company, without a solid financial force, it is vital to have an alternative for services, as this way, it will not be obliged to accept conditions from the provider.
Some companies that are happy about their Small Business CRM solution are not so happy when it comes to the provider, and especially with the financial conditions imposed by it.
Let’s suppose that you want to switch from SAP to Microsoft Dynamics. You find a good provider, but he tells you that SAP must be changed completely. As long as you only had the SAP solution from one year, wouldn’t you be sorry for all the money lost?
The best Small Business CRM that saves time and money
So, what is the best solution to achieve long-term goals, but also to be customizable? The best solution is the one that fulfills a large percentage of the conditions and requests of the client. Whether we are talking about an On Line or On Premise solution, we talk about two concepts. The program can be installed on the server of the client localized in the office of the provider, or about hosting the program on an owned server, localized in the office of the client. Some say that SAP is the best, while others praise the advantages of Microsoft Dynamics.
Why we consider Microsoft Dynamics as a good Small Business CRM?
Because Microsoft is implicated in managing and offering support for CRM and ERP. The partners are always satisfied, and they are prepared to offer Microsoft expertise to their clients. The Microsoft market is still growing, so the partners still need to sell, and some problems might appear on the way because of lack of experience. Even so, the impressions of clients using Microsoft Dynamics are good.
This type of CRM reduces costs with infrastructure, which is important for a small company. It comes with dedicated servers, as for licensing, the costs can be brought to zero, if the provider is able to make a good offer. Even the costs of implementing are greatly reduced.
The On-Line solution is also good, but it does not offer the personalizing features of On Premises solutions.
Dynamics CRM comes with document services and integrated management, along with sales management. The 2011 version and its updates is the most flexible for businesses, as it comes with advantages for small companies.
Rachel Parker writes for CleverTim.Com, which provides small business CRM supports.