Link Building and Page Optimization are two legs of Search Engine Marketing.
Imbalance in either of them is a handicapped marketing campaign. Link building is often a time-consuming, sometime frustrating, process.
The rewarding, however, is worthy the efforts and the patience. Links can directly drive traffic to your sites, or generate traffic
from search engines by boosting your page rankings on search engine result pages (SERPs).
Safe Linking Practice - Linking for Users and for Traffic
Options of building links are only limited by your imagination. But many webmasters are constantly worried about whether certain linking practices
will result penalties from the search engines. As the search engines continuously change and improve the ranking algorithms, the criteria for
safe linking practice change over time. The principle of safe link building is always the same - if your links make sense to your users, you should
never have to worry about being panelized. After all, a search engine is an aggregation of average Web users.
Link Text - extended Content
Link text of a link usually highlights important points of the Web page it
links to. Link text, is really, the extension of your page content. There's always a limit how many words or keywords you should and can put
into a Web page, there's no limit how many links can point a particular Web page. Google treats link text as part of page content. A document can
be ranked on high on Google without the appearance of the search term in the document if the search term is in the link text of backlinks (links
from other pages). If you search for miserable failure on Google, the #1 position links to George W. Bush's Bio even the bio doesn't contain
the keyword phrase miserable failure. The search term, instead, appears in the link text of many many backlinks. You see the power of link text
here.
Text Link vs. Image Link
On Google, if a link is an image, the alt text (text of "alt" tag) of the image is treated as the link text of the link. Alt text of an image is ignored
if the image is not a hyperlink.
Link Building Strategies
You can build links by participating in related forums, submitting your sites or pages to directories, exchanging links with related sites,
submitting content to other sites, or building links in old-fashioned way - by building a solid site and hoping that people will eventually and
slowly link to your site.
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