Global Internet Usage
According to Nielsen/NetRatings, the size
of the Internet universe is estimated about 416 million users for August, 2003,
and the active user base is 253 millions world wide. Users spent 12 hours
and viewed 900 pages a month on average.
United States Internet Usage
According to Nielsen/NetRatings, 182 millions of US Internet users (127 million users are considered active users)
spent 26 hours to access 53 sites from home for August, 2003, while 51 millions of
US Internet users (47 million users are considered active users) spent 26 hours to access 96 sites from work.
Internet User Behaviors
Internet users flock to the Web for many reasons, the following are
the top three things they do on the Internet.
- accessing content on familiar sites.
- using search engines to search new information, and
- online shopping and auction.
Related Topics
Benefits of Ecommerce - digitalization and networking
History of Ecommerce
Future of Ecommerce
Regulations
Institutions - the World Wide Web Consortium, commerceNet and IETF
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